TrenData: Real Insights from HR Data

Tom McKeown, CEO , TrenDataTom McKeown, CEO
With over two decades of experience in the human resources landscape, the founders of TrenData were highly aware of the challenges of implementing HR initiatives across organizations. Chief among these, were the struggle to access and use data spread across multiple HR systems, and implementing intuitive solutions that would stimulate user adoption. So when they decided to develop a platform that boasted the latest in artificial intelligence and natural language technologies, they were also committed to providing a solution that was easy to implement, use, and interpret.

TrenData’s people analytics solution acts as the hub of the organization’s employee data. “TrenData is an aggregating platform that collects data from any HR data source, with an open API as well as seamless file upload capability,” says Tom McKeown, co-founder and CEO, TrenData. “Our client executives use the solution to analyze results, reinforce decision-making, and predict future outcomes.” The highly configurable system produces a robust and easy-to-use dashboard, displaying the most important metrics of any HR organization, such as; turnover rate, professional development, performance score, source of hire, average salary versus market benchmarks, and more. These metrics can then be trended into advanced and predictive analytics to allow organizations to not only see what happened, or why it happened, but what are the right actions that will result in the best outcomes.

In addition to having the most advanced and open integration strategy in the industry, the company also developed the TUFF (TrenData Universal File Format). Using a simple extract from an HRIS, TrenData can populate the fifteen most used HR metrics and analytics in their system and have most users on the system in no time. “We literally had clients output a report from their HRIS into TrenData who were then viewing turnover, source of hire, and performance analytics in less than a day,” says Steve Parta, VP of Global Sales at TrenData.

TrenData is an open aggregating platform that collects data from multiple sources, with an open API capability

The solution is so easy to use that most of the training is delivered through video tutorials within the system. However, TrenData also provides other support options and services with dedicated professionals.

Whether the client’s focus is on retaining employees or tracking the right hiring sources, TrenData delivers the right insights with its advanced analytics capability. The company also assists HR organizations by enabling businesses leverage through predictive analytics from multiple HR software applications. Explaining the value proposition of TrenData, McKeown pointed to a manufacturing client located in Dallas. The company faced challenges in identifying and tracking their actual workforce across 30 to 40 offices in North America. They were unhappy with their turnover rate and had difficulty tracking the numbers and composition of their workforce. By deploying TrenData, the customer got a clear view and understanding of parameters like the workforce, people hired, and turnover rate. Moreover, the customer was able to more accurately pinpoint the reasons for people leaving the company and make the appropriate adjustments in hiring quality and retention initiatives.

On the immediate roadmap, TrenData is working to expand in two key areas of its offering: Improving the natural language processing capability by integration of voice recognition, and expanding its AI capabilities to incorporate both external “Big Data” and internal data. “In order for people analytics to be effective, it has to resonate with the companies’ business leaders as well as HR. Whether typing into a laptop or verbally querying a smartphone, executives need to get critical business and workforce information when they need it. Also having smart systems that can factor external economic conditions, historical people data, and plans of action, to create the best predictive results, is critical for any company,” concludes McKeown.